Challenges Minimize

The creative sector is a rather new business sector in terms of economic development and growth and has previously been separated from the rest of the economy. Today the creative sector has been recognised as a key driver of the emerging knowledge economy.

The term creative sector includes several business sectors such as media/digital, advertising and design, arts and craft, music and cultural heritage. The creative sector differs from the cultural sector since it encompasses a broader range of sub-sectors and enters into the production process of other economic sectors (ICT, visualisation, digital media etc). Within the different sub-sectors there is a considerable cross-over and inter-linking, which entails that increased competitiveness within the creative sector will reflect and have a positive impact on many other sectors as well.

However, recent European studies (The Economy of Culture in Europe, by KEA for the EC) has identified a number of competitive challenges and specific prerequisites for SMEs in the creative sector such as lack of entrepreneurial skills and knowledge on how to expand the business; no tradition for business development in general; lack of access to financial support since business ideas are often considered to be high risk investments; etc.

Policies aimed at supporting SMEs need to take into consideration the special prerequisites and challenges within this sector and become more pro-active and strategic in order to maximize the business potential of the creative sector to achieve successful cluster development in the regions. In order to adopt a more strategic approach there is a need for more facts and knowledge about the sector so that regions can shape and adopt policies based on facts and knowledge - so called "evidence-based policy making".

With increased knowledge about the range of the sector, regional clusters and the special prerequisites for SMEs in the sector, regions can develop tailor made business support services and solutions which will unleash the potential of the creative sector and increase the capacity of turning more ideas (knowledge) into business (innovations). By fostering and enabling innovation in this particular sector, new products, services, businesses and jobs will be produced which will result in increased growth, competitiveness and employment.

Since knowledge is limited within the regions. there is a major need for interregional activities in order to develop joint approaches towards the sector; finding new tools and mechanisms for supporting the sector, and exchange experiences on how to improve policy making on local/regional level.

All partners involved in the Creative Growth project have a need for boosting the intensity of entrepreneurship in their regions and though some partners (SE, UK, DK) more than others (IT, ES, HU, LT, BG,RO) have a certain level of experiences in different fields of supporting the creative sector (mapping, providing business support services, policy making) the exchange of experiences will be beneficial to all partners. 

The varied experience among the partners will be used as a platform for interregional learning aimed at enhancing regional development by developing more effective regional policies targeting the regions' needs for fostering and developing the creative sector as a new industry. All regions are aware that there is "no solution fits all" but by interregional learning and understanding, more effective regional policies and new business support services and solutions can be developed.

Identifying tools and services for fostering new industries and developing effective regional policies supporting growth of new sectors are important elements in enhancing European and regional competitiveness.

Interregional exchange of experiences in this field will create an added value not only to the regions in the partnership but also to other European regions.
 

 In a nutshell Minimize

The Creative Sector is a key driver for economic development and growth. Strong support policies and business development mechanisms is a prerequisite for maximizing the business potential of the creative sector.

Creative Growth wants to support creative entrepreneurs in making business out of creativity.

Creative Growth offers to decision-makers and implementers evidence-based knowledge on support policies and business support mechanisms that the creative sector needs to maximize its growth potential.
 

The Creative Sector is a key driver for economic development and growth. Strong support policies and business development mechanisms is a prerequisite for maximizing the business potential of the creative sector.

Creative Growth wants to support creative entrepreneurs in making business out of creativity.

Creative Growth offers to decision-makers and implementers evidence-based knowledge on support policies and business support mechanisms that the creative sector needs to maximize its growth potential.